...is a must, your entire Direct Mailing campaign can be undermined if you don’t pay careful attention to accuracy of information.
We know that your data is key to a successful Direct Mailing campaign. Our experts in data processing and database management will ensure that your data is used to its full potential.
There are many issues to take into consideration with regards to your data. For example, sending duplicate items of mail to the same customer, sending an item of mail addressed to somebody that has moved address or recently deceased. All these examples are a waste of money and resources!
Using sophisticated software we address these issues and offer the following Data Cleansing Services:
Removal of duplicate records.
Address cleaning against The Royal Mail PAF (Postcode Address File).
Mailsort/Walksort.
Salutations.
Merging data files.
Suppression files including:
• MPS (Mailing Preference Service).
• The Bereavement Register.
• National Change of Address Register.
• Gone Away Register.
The foundation of any effective Direct Mailing campaign is the list that you use, this can either be your current customer base or a list that we can acquire from List Suppliers. We use fully accredited suppliers and lists can be targeted to match your customer profile, for example, if you are looking to promote your products and services to the over 65's only, then we can obtain these specific lists for you.
We help our clients by advising on the type of data which is best suited to their mailing campaign and we explain the different types of licence and the constraints placed upon the client concerning its use.
Naturally, we take the protection of your data very seriously, we are licensed under the Data Protection Act 1998.
Of course, we have extensive experience and have offered Data Cleansing & List Acquisition Services for over 10 years. If you are looking for a professional Mailing House for your next or indeed first direct marketing campaign then you have come to the right place. For further information please get in touch.
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